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The massage therapy industry is evolving rapidly, and staying ahead in 2025 means adopting strategies that resonate with modern clients while staying true to your core values. A strong business and marketing strategy can help you attract new clients, retain loyal customers, and grow your practice sustainably. Here are the top 5 tips to help you thrive in the new year.
In a competitive market, it’s essential to stand out by clearly articulating what makes your practice unique.
By defining and promoting your UVP, you’ll attract clients who align with your expertise and values.
Most massage therapy clients search online for local services, so optimizing your online presence is key.
Strong local SEO ensures you show up when people in your area are looking for a massage therapist.
Attracting new clients is important, but retaining them is where long-term success lies.
A loyal client base provides consistent income and generates valuable word-of-mouth referrals.
Clients are looking for massage therapists who not only offer services but also provide valuable insights into health and wellness.
Positioning yourself as an expert builds trust and keeps your practice top of mind.
As your practice grows, efficient systems will help you avoid burnout and stay organized.
Automation frees up time so you can focus on providing excellent client care.
Running a successful massage business requires skills beyond just being a great therapist. A coaching program like my 6-Week Challenge for Massage Therapists can guide you through building a thriving practice step by step.
Click here to learn more and join the 6-Week Challenge!
By defining your UVP, optimizing your local presence, retaining loyal clients, engaging through content, and streamlining your operations, you’ll set yourself up for success in 2025. With the right strategy, you can grow your massage practice, attract ideal clients, and create a business you love.
Here’s to your success in 2025—let’s make it your best year yet!
Are you a massage therapist who is passionate about your work but struggling to make ends meet? Do you dream of a thriving practice that supports your ideal lifestyle, not just barely covers the bills?
It's time to ditch the undercharging and step into your worth!
Setting the right prices for your massage services is crucial for building a sustainable and fulfilling career. Here's how to do it:
Before you even think about setting prices, you need to understand your costs. This includes not just your obvious expenses like rent and supplies, but also:
Use this simple formula to calculate your bottom line:
(Personal Expenses + Business Expenses) / (Price per Massage x Number of Sessions per Month) = Bottom Line (bottom line=the lowest amount you can charge per massage)
This will help you determine the minimum you need to charge to cover your costs and support your desired lifestyle.
Check out my Massage Profit Calculator to get help calculating your bottom line.
Don't just price your massage services to survive; price to thrive!
Raising your prices might feel uncomfortable, but it's essential for long-term sustainability. Here's why:
Check out the 6-Week Massage Practice Prosperity Challenge to get support with creating a successful massage business without a huge budget or burning out or Join the 15-minute Club to build a thriving massage business in just 15-minutes a day!
Starting or expanding a massage therapy business can feel exciting but also daunting, especially when it seems like there’s an endless to-do list or your mind just won’t settle. Many therapists face mental blocks around business goals, whether it’s fear of failure, self-doubt, or simply feeling overwhelmed by everything required to move forward. Here are some practical tips to help you take meaningful steps without getting stuck.
Often, feeling overwhelmed happens because we’re looking at the entire goal rather than the small steps needed to get there. Instead of focusing on “I need to start my business,” think about micro-goals like “choose a business name” or “research the costs of liability insurance.” Break the bigger goal into chunks, and each chunk into simple, actionable tasks. This gives you a series of small wins, boosting your momentum.
For many, progress halts because they don’t set deadlines—or the deadlines are too ambitious. If you’re planning to launch or expand within a certain timeframe, set small, weekly milestones to keep you on track. Make sure they’re achievable: “This week, I’ll design my website homepage,” or “I’ll spend one hour researching local marketing tactics.” Tracking progress with specific deadlines gives a feeling of accomplishment and reinforces that you’re moving forward. Don't let perfection become the enemy of progress, get the basics out into the world and then improve on it over time.
Mental blocks can come from distractions or an uninspiring environment. Create a dedicated space, whether at home or in your office, and allocate regular time to focus on business tasks. This could be one hour every morning or a set day each week. Avoid multitasking or jumping between unrelated activities, as this can dilute your focus and make each task feel more overwhelming than it is.
Remind yourself that building or growing a business is a journey. Reframe your inner dialogue—tell yourself, “Today, I just need to complete this one task.” Give yourself permission to take it step-by-step without overthinking. Progress isn’t about getting it all done at once; it’s about steady, focused action that adds up over time.
Mental blocks often form when we don't acknowledge our progress. After each step, acknowledge your accomplishment. Even small wins deserve a little celebration—a coffee break, a relaxing evening, or something else you enjoy. Rewarding yourself builds positive reinforcement, which makes the next step feel more manageable.
Joining a group of like-minded professionals can provide both accountability and a sense of support. Seek out a local business network, an online group for massage therapists, or even a friend who can check in with you. Sharing your goals with someone else, and discussing your challenges, can offer a fresh perspective and keep you motivated.
Remember, every successful massage therapy business began with a single, manageable step. Embrace the process, trust that small efforts accumulate, and let go of the need for everything to happen perfectly. The journey to a thriving business doesn’t happen overnight, but by taking one step at a time, you’re getting closer to your goal every day.
Hey there, fellow massage therapists!
Ever wonder what it really takes to build a successful massage practice? I'm not going to sugarcoat it - it's not always easy. There are ups and downs, moments of doubt, and maybe even a few tears along the way. (Especially when you're a single mom starting with just $4500 and a dream, like I was! 😅)
But here's the thing: it's also incredibly rewarding. And I'm living proof that you can create a massage business that brings you joy, financial freedom, and a balanced life.
In this blog post, I want to share a little bit of my journey with you, including the struggles, the breakthroughs, and the lessons I've learned along the way. My hope is that my story will inspire you to keep chasing your dreams, even when things get tough.
When I first started my massage practice back in 2010, I was full of passion and excitement. But I quickly realized that being a massage therapist and being a business owner were two very different things. I had no idea how to market my services, manage my finances, or even create a consistent schedule.
I made a lot of mistakes in those early years. (Like that time I ran a Groupon and ended up giving 3,000 massages for practically nothing! 🤦♀️) I was overworked, underpaid, and constantly feeling burnt out.
But I was determined to make it work. I invested in business courses, sought out mentors, and slowly but surely, I started to figure things out.
The biggest shift happened when I realized that I needed to embrace my role as a business owner, not just a massage therapist. I started to learn about marketing, finances, and client retention. I invested in myself and my business, and I gradually built a thriving practice.
As my business grew, I discovered a new passion: helping other massage therapists achieve their dreams. I started teaching business courses and offering coaching services, and I found immense joy in empowering others to create successful and fulfilling careers.
Here are a few key lessons I've learned throughout my journey:
I'm passionate about helping massage therapists succeed. I believe that you deserve to have a practice that brings you joy, financial freedom, and a balanced life.
Ready to take your massage business to the next level?
I'm here to support you every step of the way!
Warmly,
Julie Campbell, LMT & Massage Business Coach
Are you a talented massage therapist struggling to fill your appointment book? Do you wonder how to attract more of your favorite massage clients and build a thriving practice? You're not alone. Many massage therapists face the challenge of standing out in a competitive market and finding their ideal clientele.
But fear not! In this blog post, we'll unveil proven strategies to help you get more massage clients, boost your visibility, and create a successful massage business doing what you love.
Attracting more massage clients doesn't have to be a struggle. By implementing these proven strategies, you can build a thriving practice and connect with clients who truly value your expertise. Remember, consistency, authenticity, and a focus on providing exceptional service are key to long-term success.
Stay in touch and get all the support you need from like-minded massage therapists in a drama & judgement-free environment. Join The Massage Boss Community today!
Ready to take your massage business to the next level? Download my free guide on "How to Get More Massage Clients with Google for FREE!" and start attracting your ideal clients today!
I am here if you need help anytime! Please reach out with questions: massagebusinesscoach@gmail.com
As a massage therapist, you know the value of your services. You've invested time and money in your education and training, and you have the skills and experience to help people relax, relieve pain, and improve their overall health and well-being. But setting fair prices for your massages can be tricky. You don't want to overcharge your clients, but you also don't want to undervalue your work.
In this blog post, we'll discuss the factors you need to consider when setting your massage prices, and we'll provide some tips for setting fair prices that will help you attract new clients and grow your business.
There are a few key factors you need to consider when setting your massage prices:
Once you've considered all of the factors above, you can start to set fair prices for your massages. Here are a few tips:
Setting fair prices for your massages can be a challenge, but it's important to do your research and factor in all of the relevant factors. By following the tips in this blog post, you can set fair prices that will help you attract new clients and grow your business.
Virtual 1:1 Massage Business Coaching Are you looking for help growing your massage business? For a massage therapist, there is no greater accomplishment than creating a successful business that brings in residual income. Our 1:1 virtual massage business coaching solution will give you the personalized advice and strategies you need to successfully grow and manage…