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A step by step guide for building a strong foundation for your massage therapy practice to grow grom
Choose a name. Identify your brand. Pick your target audience.
Your business name is part of your brand identity and you want to make sure that it tells your clients what you want them to know quickly & easily. It is tempting to get really creative with your name but often it is better to stick with a name that is simple & straightforward.
Once you have chosen a name for your massage business you can follow the steps below to ensure that you are able to claim it for your business:
• Check the United States Patent and Trademark Office website to make sure there are no trademarks or patents on your business name
• Check your state's database to ensure the business name is available
Your business name should be simple & memorable
It is a good idea to include the word "massage" in your business name
If you specialize in a particular modality you could also include it in your name ie. "shiatsu massage"
Use words that your target audience are likely to understand & search for when looking for your services
Including the name of your city or city+state is also a good option
Your brand identity is how the public perceives your business, it is the essence of your practice. The perception of your brand is built through consistent brand massaging that includes logo, font, colors, images, voice, and tone. For example, when you see the golden arches you most likely think of McDonald's and you probably have other sensory reactions too!
Take these steps to build your brand identity:
• Define & get to know your target audience
• Decide what sets your massage practice apart from others in your area
• Write your mission statement & define your company values
• Choose your business fonts & colors
• Design your logo
A target audience is a specific group of clients that are defined by similar demographics and/or interests. Examples of these are high school athletes or mothers with a household income of $100k+. Your target audience should be the foundation for the way you define your brand, the location you choose, the environment you create, your pricing strategy, and your marketing decisions. As you can see this is a very important piece of building your business.
You should choose 1-3 target audiences, you can always expand from there
Be as detailed as possible
Market to your target audience, this makes marketing easier and more effective
Use data to define your target audience when possible
Take the time to really understand your target audience
Starting your Massage Therapy Business:
Write your massage business plan &
create a financial strategy
Creating a business plan for your massage practice is an important part of your journey. Think of it as your business foundation and a blueprint for your success. It is also a great tool for obtaining financing if you ever choose to do so.
•Download Your Massage Business Plan Template Here •Check out this helpful resource from Shopify on how to write a business plan for your businessCreate a Financial Plan
How much money do you need to make in order to keep your business running & to support your lifestyle?
How much will charge per session?
Will you sell products, gift certificates, or memberships? Will you offer discounts?
How much can your target audience afford to pay for your services?
Use our financial forecasting worksheet to help answer these questions
Learn how to use the financial forecasting worksheet on our YouTube Channel
How to build your Massage Therapy Business:
Choose your location & get licensed
Depending on your state you may need different types of licensing for your massage business. Take a look your state's website to find the requirements for your area.
All business owners will need to choose a legal structure for their business, you can read about the options at the SBA website to help you make a decision for your business.
Once you have decided what your business structure will be you can begin your business setup on your states website.
Choose Your Massage Business Location
Where are your ideal clients likely to visit?
What type of environment will your ideal clients enjoy most?
How far are you willing to travel?
What is your monthly budget for rent and expenses
Will the neighborhood be a supportive community and provide visibility for your business?
Choosing your business location could make or break your business, make sure that you consider the factors listed above to ensure that the location you choose is right for you and your ideal clientele.
How to start your Massage Business:
Create your signage & marketing materials
Business signage & marketing materials are important components of building a successful massage practice. Take care to ensure that your branding is clear on every piece of marketing collateral that you create so that clients can easily recognize your business at a glance.
Types of signage that you could create depending on your location:
• A-Board Sign
• Hanging Signage
• Window coverings
• Internal signage
Celebrate your accomplishments by inviting your friends, family, and the neighborhood surrounding your massage business to a grand opening party!